When your black and you own your business at some point you’re going to have to deal with the “Can I get hookup and or discount” customer or client. For those who don’t know what that is or have experienced that yet. Its a client or customer that thinks they are entitled to a discounted rate of service or price due to a personal relationship. Below are some of the most common reason why they feel that way.
- Friends or Friend of the family
- Attend the same church
- Same Race (Black)
The list can go on and on but i will stop here for right now. I will explain how to deal with each one over the next 30 days. Today we are dealing with how to handle family.
First one is family, when dealing with family and business i always tell people you have to be firm and direct. Maintaining your level of professionalism is very important when dealing with family. Treat them like they aren’t family (which can be a great thing). When you’re around family you will find your self more comfortable and relax which can be a problem when discussing business matters. Below are two tips with dealing with family.
- Be firm and direct about your prices and services. Don’t ever fill intimidated or let someone make you fell bad because you won’t provide a discount.
- Explain to them, even though you’re family you are trying to run and maintain a successful business. Its nothing personal just business. If they pull the “other races don’t charge family full price.” Your response should be, “other races family members don’t have a problem with paying full price to support family member and their dreams.”
I will tackle the rest of the relationships over the next 30 days. Hope you enjoy the blog so far. Thanks Lia for the kick I needed to get started.